Demand Gen Report

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Infolinks, StackAdapt Partner to Unlock Curated Advertising at Scale

Infolinks is collaborating with StackAdapt to enable advertisers to tap into Infolinks’ brand-safe, curated supply across more than 25,000 publishing partners. The partnership between Infolinks, the advertising marketplace known for...

Latest Posts

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The Future Of B2B Demand Marketing: Programmatic Automation For Superior Lead Generation

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to unify, streamline and automate…

Demanding Views November 5

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Outreach Launches Integration with Clay to Streamline Sales Efforts

Outreach, a sales execution platform, revealed an integration with Clay, a data enrichment company, designed to help go-to-market teams drive growth across outbound, inbound, expansion and retention initiatives by consolidating…

Industry News October 31

Close up kid's hand hold a halloween candy bucket in pumpkin shape for trick or treat game. Celebrate all saints day with jack lantern.

5 B2B Marketing Lessons Practitioners Can Learn From Trick-Or-Treaters

If there’s one thing I love, it’s an extended metaphor — and the holidays provide ample excuses to churn them out. For the first conceit of the season, I’m drawing…

Blog October 30