Demand Gen Report
Retailers Have Cracked the Buying Experience, Why Can’t SaaS?
It’s easy to take for granted just how seamless the consumer buying experience is today— take the term “retail therapy.” Retail leaders of our modern era have made the sheer...
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Getting Back To Basics With B2B Marketing
As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on…
Industry News November 22Gong Unveils New AI Tools To Help Drive Revenue Outcomes
Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating insights and driving actions to achieve greater revenue success.
Industry News November 22Less Is More: Simplifying Content Curation In B2B Marketing
If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” 56% of B2B practitioners admit they’re overwhelmed by content,…
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