Demand Gen Report

Retailers Have Cracked the Buying Experience, Why Can’t SaaS?

It’s easy to take for granted just how seamless the consumer buying experience is today— take the term “retail therapy.” Retail leaders of our modern era have made the sheer...

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Xactly Unveils New AI Agents to Optimize GTM Strategy

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Salesforce Informatica Integration mobile app login page is seen on an iPhone. Salesforce is an American cloud based software company known for its CRM service platform.

Salesforce Expands Data 360 with Informatica to Deliver Trusted AI Context

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Survey Says….Take Our 2026 Database Strategies & Contact Acquisition Benchmark Survey

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AI Agents Futuristic Digital Interface Displaying Business to Business Strategies and E commerce Solutions with Robotic Hands Engaging in Modern Technology. Tessel

AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy

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Informa & TechTarget Debut As Informa TechTarget

Following TechTarget’s definitive agreement to absorb Informa Tech’s digital businesses, the two companies debuted as Informa TechTarget. Through the unification, the company seeks to bring together insights, expertise, audience scale,…

Industry News December 3

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The Cost Of Misalignment: Why Sales & Marketing Need To Get On The Same Page

Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect…

Feature November 27

Fintech app as finance technology software for phone tiny person concept, transparent background. Smart, modern and easy application.

Businesses Set To Increase Software Spending In 2025, Despite High Levels Of Purchase Regret

More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research revealed. According to the “2025 Tech Trends Report” —…

Blog November 27