by Steve Scafidi | Jul 7, 2015 | Industry News
Appboy, a CRM solution for mobile marketers, announced a partnership with Cheil Worldwide, a South Korea-based marketing solutions company. The alliance will extend Appboy’s mobile marketing automation and CRM platform to Cheil clients as well as provide Appboy...
by Steve Scafidi | Jul 6, 2015 | Industry News
PulsePoint released its programmatic content marketing platform, positioning marketers to target, distribute and optimize branded articles and videos to audiences. The platform taps into PulsePoint’s global programmatic technology stack to enable users to...
by Steve Scafidi | Jul 3, 2015 | Industry News
Act-On Software will integrate with BrightInfo, a move designed to help Act-On users provide prospects with personalized content through websites and paid media channels. The integration positions digital marketers to boost engagement and conversions across owned and...
by Steve Scafidi | Jul 2, 2015 | Industry News
Corporate Visions has launched Power Insights, a new offering designed to help companies develop original research that can be used to shape demand generation campaigns and sales conversations. When paired with Corporate Visions’ Power Positioning messaging and...
by The DGR Editorial Team | Jul 1, 2015 | Industry News
Many B2B marketers are turning to data-driven and predictive marketing solutions to enhance the buying experience and create meaningful engagement with prospective buyers as they move along the buyer’s journey. These are just some of the key themes found in...
by Steve Scafidi, Contributing Writer | Jun 30, 2015 | Solution Spotlight
TrackMaven is a tool designed to help marketers create engaging content based on data and insights gained from competitive analysis. Features/Functions By analyzing digital content across the competitive landscape, TrackMaven positions B2B marketers to track the...
by Don Otvos, Datahug | Jun 30, 2015 | Demanding Views
Accurately attributing ROI to campaigns is the holy grail for marketing. It is important to build marketing programs with attribution in mind not just because of the validation it gives to the marketing department, but because it points to the activities that will...
by Kim Zimmermann | Jun 30, 2015 | Industry News
Get Smart Content, a website segmentation and targeting platform, launched a Smart Content application for the Oracle Marketing AppCloud designed to enhance personalization across ads, website visits and email. The Oracle Marketing Cloud provides CMOs and their teams...
by Brian Anderson | Jun 29, 2015 | Industry News
Lattice Engines announced its partnership with Stein IAS, a global B2B marketing agency. The partnership is designed to offer predictive analytics services to Stein IAS clients and position Lattice Engines to expand its global offerings to the UK. The partnership...
by Brian Anderson | Jun 26, 2015 | Industry News
CallRail, a call tracking and analytics platform provider, unveiled findings from its Q1 2015 call volume data that shows a 16% year-over-year increase in inbound phone calls for SMBs. The findings come from the analysis of data from approximately 350 CallRail...
by Steve Scafidi, Contributing Writer | Jun 25, 2015 | Industry News
ON24 announced its Marketing Analytics Module, a tool designed to deliver data on webinar campaigns, leads and trends while enabling marketers to track and understand key webinar metrics. The module positions marketers to measure ROI by providing insight into prospect...
by Steve Scafidi, Contributing Writer | Jun 24, 2015 | Solution Spotlight
Showpad is a sales enablement platform designed to help users manage, transfer and share content among sales, marketing and other teams. Features/Functions The solution enables users to share content between online platforms and applications. The platform can also...
