by Kim Zimmermann | Jun 24, 2015 | Industry News
When it comes to the content that influences buying decisions, B2B buyers are looking for the facts. An overwhelming majority (86%) of the respondents to Demand Gen Report’s 2015 B2B Buyer’s Survey reported that vendor-focused content such as case studies...
by Brian Anderson | Jun 24, 2015 | Industry News
While it is useful to understand the journeys of various segments of buyers, progressive B2B marketers are following the paths of individual prospects to gain a better understanding of the best ways to engage them at all stages of the buying cycle. This was one of the...
by David Raab, Raab Associates | Jun 23, 2015 | Demanding Views
Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans by intelligent machines to my usual list of obsessions. This most definitely applies to marketing, where I found many artificial intelligence-based solutions...
by Kim Zimmermann | Jun 23, 2015 | Industry News
Cintell announced the general availability of its cloud-based customer intelligence platform. The SaaS application positions B2B marketers to create, manage and share digital personas throughout their organizations. “Most companies have their buyer personas in a PDF...
by Steve Scafidi, Contributing Writer | Jun 22, 2015 | Industry News
ToutApp, an email tracking and analytics platform provider, launched Tout Command Center, a multi-touch outreach management tool designed to help sales reps to manage, monitor and evaluate drip campaigns. Command Center can display campaign information in a...
by Steve Scafidi, Contributing Writer | Jun 19, 2015 | Industry News
SalesPredict and HG Data have announced a data partnership which will bring together SalesPredict’s predictive scoring algorithm and HG Data’s competitive intelligence on installed technologies. The alliance is designed to help B2B companies target inbound...
by Kim Zimmermann | Jun 18, 2015 | Industry News
Optimizely has added personalization capabilities to its Optimizely Experience Optimization Platform designed to help marketers tailor customers’ mobile and website experiences. Optimizely Personalization uses internal and external data sources, including...
by DGR Edit Team | Jun 17, 2015 | Industry News
Salesforce has unveiled enhancements to its Marketing Cloud, including updated email, metrics and social media applications, along with integrated advertising tools to enable trigger ads based on CRM data. Debuted at the Salesforce Connections event in New York, the...
by Kim Zimmermann | Jun 16, 2015 | Industry News
While it is not a new strategy, account-based marketing has recently become a critical part of the marketing mix. More than 90% of marketers believe that account-based marketing is a “must-have,” according to SiriusDecisions’ 2015 State of Account-Based...
by Brian Anderson | Jun 16, 2015 | Solution Spotlight
Okta is an integrated identity management and mobility management service designed to offer single sign-on for marketing automation, social media, content management and other marketing platforms. Features/Functions The solution positions users to securely store user...
by Trisha Winter, Amplifinity | Jun 16, 2015 | Demanding Views
Most enterprise companies know that referrals are a critical, high-quality and high-value demand generation channel. Advocates are willing and happy to help brands they love, but research shows most brands never ask. Those that do ask often fail to nurture advocates...
by Kim Zimmermann | Jun 16, 2015 | Industry News
Dun & Bradstreet announced that its commercial data is now available in Adobe Marketing Cloud. Users can access the data through Adobe Audience Manager’s Audience Marketplace feature, which is currently in beta testing. This solution is designed to provide...
