by Steve Scafidi | Jul 16, 2015 | Financial News
Demandbase, a provider of account-based marketing (ABM) technology, has raised $30 million in equity financing to bring the company’s total funding to more than $90 million. The company plans to use the investment to accelerate the growth of its ABM solution in...
by Kim Zimmermann | Jul 16, 2015 | Industry News
Demand Spring will partner with Vidyard to offer a video marketing consulting service for B2B marketers, positioning users to generate more qualified leads and accelerate the sales pipeline with video content. While 95% of marketers report that video is becoming...
by Kim Zimmermann | Jul 15, 2015 | Solution Spotlight
BrightTALK upgraded its Marketo connector that is designed to automate data sharing between the webinar and marketing automation platforms. Features/Functions BrightTALK’s Marketo connector synchronizes once an hour, automatically sharing BrightTALK data with...
by Kim Zimmermann | Jul 14, 2015 | Industry News
Mobile devices are rapidly becoming the first screen many B2B buyers use to conduct research and browse the web. A majority (82%) of respondents to Demand Gen Report’s 2015 Content Preferences Survey said they required mobile-optimized content to access on...
by Katie Martell, Cintell | Jul 14, 2015 | Demanding Views
The concept of a buyer persona in the business world is nothing new. In fact, it originated in the ’90s in the world of software development. The first user persona, named Cathy, was created by famed developer Alan Cooper. The concept made its way firmly into...
by Kim Zimmermann | Jul 13, 2015 | Industry News
Evergage, a real-time web personalization solution, announced new multivariate testing capabilities designed to help B2B marketers maximize their personalization initiatives. The new testing features provide digital marketers with a means to test the impact of changes...
by Steve Scafidi | Jul 10, 2015 | Industry News
6sense announced a partnership with Bombora intended to provide an integrated predictive solution for account-based marketing and real-time targeting of digital display ads. The integrated solution uses purchasing signals and predictive data to segment prospects by...
by Steve Scafidi | Jul 9, 2015 | Financial News
Influitive, an advocate marketing platform provider, has raised $30.5M in a Series B round of funding. The company will use the investment to expand its AdvocateHub platform, develop new products and broaden its global reach. The company recently signed its 250th...
by Steve Scafidi | Jul 8, 2015 | Solution Spotlight
Hearsay Social is a social media marketing management platform designed to help users engage with targeted social audiences. Features/Functions The solution positions B2B marketers to manage their social media outreach and web presence from a consolidated dashboard....
by Brian Anderson | Jul 8, 2015 | Industry News
Buyer centricity has become crucial to B2B marketing success, prompting progressive organizations to learn more about the buyer’s path to purchase and provide personalized content to help further engagement. To achieve these goals, B2B marketers are adding tools...
by Brian Anderson | Jul 7, 2015 | Industry News
Twitter added several new features to its Audience Insights dashboard, positioning marketers to leverage persona targeting and segmentation capabilities to help increase the response rate to Twitter ad campaigns. Twitter personas are designed to help marketers...
by Eliot Burdett, Peak Sales Recruiting | Jul 7, 2015 | Demanding Views
Death Of A B2B Salesman, a recent report from Forrester Research, predicts that one million U.S. B2B salespeople will lose their jobs to self-service e-Commerce by 2020. Fear over technology displacing sales jobs is nothing new. The same concerns arose following...
