by Brian Anderson | Jul 29, 2015 | Industry News
The B2B buyer’s journey is fluid and progressive marketing teams are leveraging tactics such as account-based marketing (ABM) and predictive analytics to provide relevant and resonant content to prospects at any stage of the sales funnel. These were some of the...
by Steve Scafidi | Jul 28, 2015 | Solution Spotlight
Conversica is an artificial intelligence (AI) solution designed to help marketing, inside sales and sales organizations engage prospects with the highest propensity to buy. Features/Functions The solution’s artificial intelligence is positioned to initiate email...
by Sigal Bareket,Taptica | Jul 28, 2015 | Demanding Views
For years, there were two types of marketing campaigns: branding/awareness and direct response/sales. Branding campaigns were focused primarily on spreading general awareness and building up an identity amongst a broad base of potential buyers. Direct response...
by Brian Anderson | Jul 28, 2015 | Financial News
Leadspace, a predictive analytics platform provider, has raised $18 million in a round of funding led by Battery Ventures. The company plans to use the investment to expand its customer base and increase product innovations. The investment also positions Leadspace to...
by Steve Scafidi | Jul 27, 2015 | Industry News
Infer, a predictive applications provider, unveiled a new solution designed to increase conversion rates for cold accounts and use customized predictive models to identify high-quality leads. The Net-New Leads solution blends market intelligence with predictive...
by Steve Scafidi | Jul 24, 2015 | Financial News
Marketo announced its second quarter 2015 financial results, revealing a year-over-year revenue increase of 41% for a total of $50.7 million. The company projects revenue of $53.5 to $55 million for the third quarter and total revenue of $209 to $211 million for 2015....
by Steve Scafidi | Jul 23, 2015 | Industry News
New research from DialogTech, an analytics and automation solution provider, shows that marketers could be missing out on nearly half of mobile conversions. This can lead to inaccurate ROI data and an inability to optimize marketing spend. The report analyzes roughly...
by Kim Zimmermann | Jul 22, 2015 | Industry News
As B2B organizations aim to strengthen the relationship between sales and marketing teams, they are also working toward tighter integration of their CRM and marketing automation systems to achieve greater visibility into the customer journey, improve lead quality and...
by Brian Anderson | Jul 21, 2015 | Solution Spotlight
Clarizen is a marketing project management platform designed to help B2B marketing teams collaborate with colleagues, clients and vendors. The solution is intended to increase the performance of marketing teams by tracking project timelines. Features/Functions The...
by Damon Waldron, Leadspace | Jul 21, 2015 | Demanding Views
Finding the right buyers can feel a little like searching for buried treasure with a faded and blurry map. You may have a general idea of where to look, but without an “X” to mark the spot you can waste a lot of time digging in the wrong places. In fact, one of the...
by Brian Anderson | Jul 21, 2015 | Industry News
CRM systems are a major investment, but many B2B organizations are not realizing the full value of their sales technology. In a recent study from ZS Associates, respondents rated the value of their CRM systems as low in areas such as customer communication (13%),...
by Brian Anderson | Jul 20, 2015 | Industry News
SparkReaction, an inbound marketing and web design agency, has been named a HubSpot Platinum Partner, positioning the company as one of only 35 agencies to reach the Platinum tier status. To earn Platinum Level status, an agency must display and meet criteria built...
