by Kim Zimmermann | Mar 19, 2013 | Solution Spotlight
Qvidian’s Sales Playbooks & Analytics application helps sales teams accelerate the sales cycle and close more deals by automating and simplifying the sales process, providing contextual-guided selling and granting access to the most relevant content, sales...
by Kim Zimmermann | Mar 19, 2013 | Demanding Views
By Jon Miller, VP of Marketing Content and Strategy, Marketo Marketing automation is hardly a new concept. According to the Google Ngram Viewer and Google Insights, the term was first used in 1980, gaining traction in the late 1990s and peaking around 2004. The...
by Demand Gen Report Team | Mar 19, 2013 | Industry News
With the latest version of the Chatter collaboration tool from Salesforce.com, users will be able to access, create and act on customer information in the Chatter feed, from any mobile device. With the new Chatter, mobile will be able to: Access all customer...
by Demand Gen Report Team | Mar 19, 2013 | Industry News
Pinterest has rolled out Pinterest Web Analytics to offer marketersinsights into how visitors are interacting with pins that originate from their web sites. This analytics tool is currently available to verified web sites. Key features of Pinterest Web Analytics...
by Demand Gen Report Team | Mar 18, 2013 | Industry News
Overall email volume increased 5% in Q4 2012 compared to the same period the previous year, according to a recent Experian Marketing Services benchmark report. In addition, the Experian study found that unique open rates increased 12% year over year in Q4 2012....
by Demand Gen Report Team | Mar 15, 2013 | Industry News
Firefox, the open source Internet browser claiming 11% of global market share, has announced it will no longer allow third-party tracking cookies. Other companies have discouraged tracking cookies, but now Firefox has developed a complete block. For the demand...
by Kim Zimmermann | Mar 14, 2013 | Industry News
B2B data services firm NetProspex announced the availability of Workbench, an online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to help them improve the data used in their marketing and sales outreach,...
by by Kim Zimmermann, Managing Editor | Mar 13, 2013 | Industry News
Just a few years ago, marketers were trying to grab as many new customers as they could. While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle...
by Kim Zimmermann | Mar 12, 2013 | Solution Spotlight
LexisNexis’ Smart Meeting is a meeting preparation tool that delivers LexisNexis’ database of company information as a Microsoft Outlook add-in. LexisNexis’ Smart Meeting is a meeting preparation tool that delivers LexisNexis’ database of...
by Kim Zimmermann | Mar 12, 2013 | Demanding Views
By Anne Murphy, Managing Editor, Kapost 2013 is an exciting time to be a marketer. This year, even more organizations are investing in marketing automation software to better target their campaigns, analyze the effectiveness of their efforts, and calculate ROI with...
by Kim Zimmermann | Mar 12, 2013 | Industry News
Addressing the unique needs of B2B marketers, this year’s Content2Conversion (C2C) Conference will offer three Power Panels, each targeted toplanning content campaigns at specific stages of the buying cycle. The “Keynote” Power Panel is a rare opportunity to...
by Kim Zimmermann | Mar 11, 2013 | Industry News
Oracle is reshuffling the responsibilities of some key Eloqua executives as the enterprise software management company prepares to make Eloqua’s marketing automation offering the centerpiece of its Oracle Marketing Cloud strategy, according to sources familiar...
