by Demand Gen Report Team | Dec 13, 2011 | Industry News
Hidalgo said the online courses are designed to be completed in a “2-3-day timeframe,” and hone in on key skills that marketing automation users must develop to compete in the new BtoB marketing world. The MAI courses are taught and developed by subject matter experts...
by Demand Gen Report Team | Dec 6, 2011 | Industry News
Conference speaker Rich Liu, Manager of Global Marketing Solutions at Facebook, explored the opportunities within Facebook marketing, and how businesses will operate better and more efficiently in a connected world. “This is the social enterprise — the idea that...
by Demand Gen Report Team | Dec 6, 2011 | Industry News
The new identification capabilities stem from the ongoing development of the cloud-based, Demandbase Business Resolution Platform, which has grown by more than 30% in the last year to include more than 1.3 billion IP addresses and other information mapped to corporate...
by Demand Gen Report Team | Dec 6, 2011 | Industry News
The tool also offers marketing tips, such as specific actions to improve a company’s grade. Marketing Grader uses more than 30 measures, compared to just nine for Website Grader. Marketing Grader is designed to help companies answer key questions around the...
by Demand Gen Report Team | Dec 6, 2011 | Industry News
Marketing automation and content marketing are often pitted against each other, as if marketing automation is only a “push” tactic and the inbound marketing is only “pull.” In the extreme, the debate pits buyer vs. seller in control of the conversation, helping vs....
by Demand Gen Report Team | Nov 29, 2011 | Industry News
1. Reinforce the silos Wasting dollars is proportional to how siloed marketing and sales operations are. When the two work from different playbook pages, poor results are guaranteed. Encourage both to share golden oldies from the vault of pointed fingers....
by Demand Gen Report Team | Nov 29, 2011 | Industry News
Raghavan said a key driver of Act-On’s Q3 growth was the recent launch of its Hot Prospects solution, a real-time lead and opportunity barometer designed to provide a graphical dashboard within Salesforce.com. The solution is aimed at helping salespeople focus...
by Demand Gen Report Team | Nov 22, 2011 | Industry News
In total, Marketo has raised $107 million since its 2006 inception. From the $107 million raised, Marketo said it has $70 million available in the bank, and plans to use this for growth, both internationally and in product development, in the coming year....
by Demand Gen Report Team | Nov 22, 2011 | Industry News
By David Lewis, CEO, DemandGen International Thinking of implementing a lead scoring system, but not sure if your organization is ready to undertake that kind of effort? Here’s a short checklist to help you determine if a lead scoring project is the right step...
by Demand Gen Report Team | Nov 21, 2011 | Industry News
During BtoB Online’s Mobile Summit, Weide shared best practices for mobilizing campaigns. Key considerations highlighted during the presentation include: the rapid growth of mobile and tablet adoption; developing an efficient plan for mobile ad spend; search...
by Andrew Gaffney | Nov 16, 2011 | Industry News
“This new investment gives us a war chest in excess of $70 million,” Fernandez said. “We plan to use these funds aggressively to expand our award-winning product suite, further extend our global reach and look beyond our four walls to complement our own innovation...
by Demand Gen Report Team | Nov 15, 2011 | Industry News
Additionally, the system did not automatically track prospect demo activity, which require salespeople to manually update records in Reed’s sales force automation (SFA) system. Earlier in 2011, Reed’s management team decided to replace the company’s...
