by Demand Gen Report Team | Jan 3, 2012 | Industry News
Other report highlights include: Nearly all (97%) of respondents believe that sending well-targeted, personalized emails is an important or very important factor in achieving the best response rates; Only 20% of respondents said they were personalizing all of the...
by Demand Gen Report Team | Jan 3, 2012 | Demanding Views
The Demand Gen Taskforce Pull together the key stakeholders in sales and marketing and get them into the same room. Make sure experienced, in-the-trenches resources from both teams are assigned to the project —this is not the right project to entrust to entry-level...
by Demand Gen Report Team | Dec 21, 2011 | Industry News
“A large number of VerticalResponse customers who are in the B2B space are seeing direct, tangible benefits from engaging with prospects in social media, and it’s only going to grow,” Popick told DemandGen Report. “For example, we have one customer that sells...
by Demand Gen Report Team | Dec 20, 2011 | Industry News
GoodData works with more than 2,500 clients, including Software AG, Time Warner Cable, Capgemini and Pandora Media, to provide advanced analytics and on-demand data warehousing capabilities designed to more effectively measure business results. GoodData launched...
by Demand Gen Report Team | Dec 19, 2011 | Industry News
Below are 3 tactics to maximize your social media campaigns to help address these challenges. Tactic #1 – Give Your Social Media a Boost with Email Marketing According to a recent Forrester Research report, 71% of B2B marketers have adopted email marketing. If you...
by Demand Gen Report Team | Dec 19, 2011 | Industry News
For Extraprise clients, the Big Data explosion has fueled an increase in the number of inbound and outbound campaigns, in some instances, by more than 30%, according to the company. In one series of campaigns, applying customer intelligence and smarter segmentation...
by Demand Gen Report Team | Dec 19, 2011 | Industry News
By communicating consistent messaging to their direct and indirect customers across all emerging channels, such as social media and video, the new site will provide vendors with insights to more effectively engage with partners. To lead the new publication, G3...
by Demand Gen Report Team | Dec 16, 2011 | Industry News
Founded in 2008, Rypple is a social performance app built for the way users work in real time. Rypple is designed to enable teams can to key priorities and get the continuous feedback, coaching and recognition needed to consistently achieve goals. Hundreds of...
by Demand Gen Report Team | Dec 15, 2011 | Industry News
The new free plan is designed to enable sales and marketing professionals to run one email prospecting campaign and generate up to 10 leads per month for free, and generate additional, verified leads at $40 per lead thereafter. True Influence has added more than 30...
by Demand Gen Report Team | Dec 13, 2011 | Industry News
“We want to keep growing faster than the market,” Blitzer told DemandGen Report. “We have a nice spot as a top three vendor. We really want to solidify ourselves as the top vendor for SMBs, so in 2012 we’ll hire aggressively and keep our focus on service and...
by Demand Gen Report Team | Dec 13, 2011 | Industry News
The Top 10 were ranked as follows: Laura McGuire – Saligent Jeff Pedowitz – The Pedowitz Group Steve Woods – Eloqua Jill Konrath – Jill Konrath Joe Payne – Eloqua Alex Shootman – Eloqua Maria Pergolino – Marketo Jeanne Hopkins...
by Demand Gen Report Team | Dec 13, 2011 | Industry News
The birth of the SaaS industry changed the way we approach business. It ushered in an era where organizations are not tethered to geographical boundaries. Professionals were unchained from desktop computers and rooms stacked wall to wall with servers. Businesses could...
