by Demand Gen Report Team | Nov 2, 2010 | Demanding Views
Breaking down the “more complex sales cycle,” Pardot CEO David Cummings and COO & Co-Founder Adam Blitzer explore strategies to help marketers “Think Outside the Inbox” in their new book. As part of an exclusive interview with DemandGen Report, Cummings talks...
by Demand Gen Report Team | Oct 28, 2010 | Podcasts
Featuring: Joe Payne, CEO, Eloqua (Length – 23:36) Podcast Powered By Podbean
by Demand Gen Report Team | Oct 26, 2010 | Demanding Views
Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology. For many BtoB CEOs, they are witnessing the conventional strategies associated with sales and...
by Demand Gen Report Team | Oct 19, 2010 | Demanding Views
The good news is that today’s buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Using this content, buyers are taking control of the buying cycle from direct / channel sales,...
by Demand Gen Report Team | Oct 18, 2010 | Podcasts
Featuring: Ben Bradley, Managing Director, Macon Raine, Inc. Coley Perry, VP of Sales & Marketing, Get Me The Right Job! (Length – 20:26) Podcast Powered By Podbean
by Demand Gen Report Team | Oct 12, 2010 | Demanding Views
It transcends traditional marketing, which solely focuses on campaigns and lead-acquisition, and instead focuses on the individual prospect or customer, and how the company can effectively communicate with them regardless of where they are in the relationship with the...
by Demand Gen Report Team | Oct 5, 2010 | Demanding Views
The webinar “leads” are not ready for the field. You also know some names are more qualified than others and require immediate contact — not just addition to email lists or entry in marketing automation programs. How should you follow up on attendees and no-shows?...
by Demand Gen Report Team | Sep 28, 2010 | Demanding Views
DemandGen Report recently caught up with CEO Bill Godfrey to discuss the revolution, its effect on the market, and the growing importance for marketing mobility. DemandGen Report: IBM’s acquisition of Unica was big news recently. What does that deal say about...
by Demand Gen Report Team | Sep 22, 2010 | Podcasts
Featuring: Malcolm Friedberg, President, Left Brain Markting Andrew Gaffney, Editor, DemandGen Report (Length – 9:49)
by Demand Gen Report Team | Sep 21, 2010 | Demanding Views
This was the gist of a very controversial assertion made by a senior marketer from a very well known BtoB technology company during dinner at our ITSMA Marketing Leadership Forum when he said: “An overemphasis on leads is damaging our relationship with sales.”You...
by Demand Gen Report Team | Sep 13, 2010 | Demanding Views
There’s more than one acceptable definition of this method, but let’s go with the following: conversational marketing is the opening of a bona fide bi-directional dialogue between prospect and vendor — in that order — enabled by the right combination of...
by Demand Gen Report Team | Sep 7, 2010 | Demanding Views
We’ve heard through the musings of social media evangelists that you have to remember that companies are made up of “people” and those people have embraced social media, technology, and everything that makes web 2.0 what it is, and what its continuously evolving...
