by James Hickey | Mar 2, 2026 | Blog
Glow Golf After Dark. A Super Bowl DJ. AI Hackathon. These are just three of the new experiences that you will be able to experience this year at B2B Marketing Exchange (B2BMX) 2026, powered by Advertising Week, that is a must-attend event for B2B leaders. The...
by James Hickey | Feb 27, 2026 | News Brief
DemandScience has entered into a strategic partnership with HG Insights and GTM Fabric to help B2B companies define, prioritize, and activate winnable accounts more efficiently to drive predictable pipeline. As revenue accountability intensifies and boards demand a...
by Kevin O’Malley, Co-Founder, AdDaptive | Feb 27, 2026 | Demanding Views
Most B2B marketers still target one persona at a time— even though buying committees include dozens of stakeholders. That’s where orchestration comes in B2B buying has never been a solo act. Yet somehow, we’ve spent years marketing as if it were. The reality is that...
by James Hickey | Feb 26, 2026 | Blog
Remember the “spray and pray” days? You’d blast the same email to 50,000 people, cross your fingers, and hope something stuck. It was messy, it was inefficient, and frankly, it was annoying for the recipients. For a long time, marketers knew this was...
by James Hickey | Feb 26, 2026 | Blog
In a crowded digital landscape, creativity and authenticity are your greatest assets. The Content, Creative & Storytelling track focuses on how brands are standing out through innovative ideas and compelling narratives. These sessions will teach you how to balance...
by James Hickey | Feb 26, 2026 | News Brief
HubSpot Media has announced the acquisition of Starter Story, a leading media brand in the entrepreneurship space. This strategic move from the in-house media division of enterprise software company HubSpot is their latest investment in trusted, creator-led brands...
by James Hickey | Feb 25, 2026 | Blog
In today’s competitive landscape, aligning sales, marketing, and customer success is no longer optional—it’s essential. The GTM Strategy & Advanced ABM track explores how top-performing B2B teams are breaking down silos to create connected programs that build...
by James Hickey | Feb 25, 2026 | News Brief
Gong has launched a new platform that delivers greater guidance and efficiency around how revenue teams turn customer conversations into repeatable actions across teams. Mission Andromeda introduces Gong Enable, an AI-powered revenue enablement solution, along with...
by James Hickey | Feb 25, 2026 | Feature
The programmatic advertising landscape is shifting faster than ever, and keeping pace requires more than just new tools—it demands a fundamental rethink of how technology and strategy intersect. In our latest interview with industry leaders, we sat down with Yang Han,...
by Omri Argaman, CMO/CGO, Zoomd | Feb 24, 2026 | Demanding Views
Given all of the hype around artificial intelligence (AI) and its effectiveness, it’s time to migrate from Cost Per Mille (CPM) campaigns to Cost Per Sale. Though Cost Per Acquisition (CPA) campaigns have been used for years, they were usually targeted campaigns. With...
by James Hickey | Feb 24, 2026 | News Brief
Channel99 has announced the integrations of its Marketing Intelligence Data with the world’s leading generative artificial intelligence (GenAI) solutions, including OpenAI’s ChatGPT, Microsoft Copilot, and Claude Cowork. This integration, via a Model Context Protocol...
by James Hickey | Feb 24, 2026 | Blog
The landscape of B2B marketing is shifting, and at the center of this transformation is artificial intelligence. To help you navigate this new territory, the B2B Marketing Exchange (B2BMX) is introducing its first-ever AI Hackathon, a groundbreaking event designed to...
