by James Hickey | Feb 25, 2026 | News Brief
Gong has launched a new platform that delivers greater guidance and efficiency around how revenue teams turn customer conversations into repeatable actions across teams. Mission Andromeda introduces Gong Enable, an AI-powered revenue enablement solution, along with...
by James Hickey | Feb 25, 2026 | Feature
The programmatic advertising landscape is shifting faster than ever, and keeping pace requires more than just new tools—it demands a fundamental rethink of how technology and strategy intersect. In our latest interview with industry leaders, we sat down with Yang Han,...
by Omri Argaman, CMO/CGO, Zoomd | Feb 24, 2026 | Demanding Views
Given all of the hype around artificial intelligence (AI) and its effectiveness, it’s time to migrate from Cost Per Mille (CPM) campaigns to Cost Per Sale. Though Cost Per Acquisition (CPA) campaigns have been used for years, they were usually targeted campaigns. With...
by James Hickey | Feb 24, 2026 | News Brief
Channel99 has announced the integrations of its Marketing Intelligence Data with the world’s leading generative artificial intelligence (GenAI) solutions, including OpenAI’s ChatGPT, Microsoft Copilot, and Claude Cowork. This integration, via a Model Context Protocol...
by James Hickey | Feb 24, 2026 | Blog
The landscape of B2B marketing is shifting, and at the center of this transformation is artificial intelligence. To help you navigate this new territory, the B2B Marketing Exchange (B2BMX) is introducing its first-ever AI Hackathon, a groundbreaking event designed to...
by James Hickey | Feb 23, 2026 | Blog
Artificial Intelligence (AI) is no longer a futuristic concept— it’s a game-changer for B2B marketing. The AI track at B2BMX 2026 dives into how leading brands are leveraging AI to improve productivity, personalize experiences, and uncover insights that drive smarter...
by James Hickey | Feb 23, 2026 | News Brief
Canto’s The State of Digital Content report examines how content and creative teams are scaling production while dealing with operational friction across disconnected tools, workflows, and repositories. The research data in the fourth-annual report, developed in...
by James Hickey | Feb 23, 2026 | Blog
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX) 2026, powered by Advertising Week. Vahey’s “You Can Just Build Things” presentation will challenge attendees to reimagine their professional...
by James Hickey | Feb 20, 2026 | Blog
Great marketing starts with great leadership. The Leadership & Culture track at B2BMX 2026, powered by Advertising Week, focuses on how marketing leaders are rethinking how teams work, grow, and innovate. Learn from top marketing leaders who are transforming their...
by Adam Landis, Head of Strategic Growth, Branch | Feb 20, 2026 | Demanding Views
In 2007, Steve Jobs created a new market when he announced the iPhone. The emergence of the App Store a year later created a wave of opportunity for developers and brands eager to participate in a rapidly growing ecosystem. Some companies surged ahead while others...
by James Hickey | Feb 19, 2026 | News Brief
SalientMG has entered into a strategic partnership with Hivekind AI, the company behind the first Pre-Pipeline System built to improve deal outcomes through deliberate upstream decisions and continuous execution. The collaboration of SalientMG, a strategic marketing...
by James Hickey | Feb 19, 2026 | Blog
MarTech is evolving at a rapid pace, and staying ahead requires constant innovation. The MarTech & Integration track at B2BMX 2026, powered by Advertising Week, explores the latest technologies that are redefining automation, integration, and performance. These...
