by James Hickey | Feb 23, 2026 | Blog
Artificial Intelligence (AI) is no longer a futuristic concept— it’s a game-changer for B2B marketing. The AI track at B2BMX 2026 dives into how leading brands are leveraging AI to improve productivity, personalize experiences, and uncover insights that drive smarter...
by James Hickey | Feb 23, 2026 | News Brief
Canto’s The State of Digital Content report examines how content and creative teams are scaling production while dealing with operational friction across disconnected tools, workflows, and repositories. The research data in the fourth-annual report, developed in...
by James Hickey | Feb 23, 2026 | Blog
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX) 2026, powered by Advertising Week. Vahey’s “You Can Just Build Things” presentation will challenge attendees to reimagine their professional...
by James Hickey | Feb 20, 2026 | Blog
Great marketing starts with great leadership. The Leadership & Culture track at B2BMX 2026, powered by Advertising Week, focuses on how marketing leaders are rethinking how teams work, grow, and innovate. Learn from top marketing leaders who are transforming their...
by Adam Landis, Head of Strategic Growth, Branch | Feb 20, 2026 | Demanding Views
In 2007, Steve Jobs created a new market when he announced the iPhone. The emergence of the App Store a year later created a wave of opportunity for developers and brands eager to participate in a rapidly growing ecosystem. Some companies surged ahead while others...
by James Hickey | Feb 19, 2026 | News Brief
SalientMG has entered into a strategic partnership with Hivekind AI, the company behind the first Pre-Pipeline System built to improve deal outcomes through deliberate upstream decisions and continuous execution. The collaboration of SalientMG, a strategic marketing...
by James Hickey | Feb 19, 2026 | Blog
MarTech is evolving at a rapid pace, and staying ahead requires constant innovation. The MarTech & Integration track at B2BMX 2026, powered by Advertising Week, explores the latest technologies that are redefining automation, integration, and performance. These...
by James Hickey | Feb 19, 2026 | Blog
Traditional funnels are imperfect. Privacy rules have changed what demand teams can actually see. And leadership still expects clear proof that marketing is driving real pipeline. This is occurring as buyer behavior keeps shifting underneath it all. Josh Baez, Sr....
by James Hickey | Feb 19, 2026 | News Brief
Aurasell has launched the world’s first artificial intelligence (AI)-Native Go-To-Market Operating System (GTM OS) — a new way to run intelligent, automated workflows on top of any common CRM already in place. Aurasell GTM OS is designed to turn everyday teams into...
by James Hickey | Feb 18, 2026 | Blog
In the age of data-driven marketing, measurement is everything. The Measurement & Data track at B2BMX 2026, powered by Advertising Week, focuses on how marketers are proving impact and guiding smarter decisions through better measurement. These sessions will...
by James Hickey | Feb 18, 2026 | Blog
Traditional funnels are imperfect. Privacy rules have changed what demand teams can actually see. And leadership still expects clear proof that marketing is driving real pipeline. This is occurring as buyer behavior keeps shifting underneath it all. Josh Baez, Sr....
by Robert Miller | Feb 17, 2026 | Demanding Views
Data lays the foundation of modern B2B operations. It shapes everything starting from routine workflows to long-term strategic decisions. Yet, managing data quality remains the most persistent, yet ignored challenge. With growing technology, data no longer resides in...
