Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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The Move From Transactional To Behavioral Marketing
Building The Business Case for An Integrated Customer Acquisition Model The ability to attract new customers…
The Hidden Costs Of Multiple Marketing Tools
Get a reality check of the true cost – opportunity, money, and resources – of…
Blueprint For Using Content To Connect With Buyers
New Research Highlights The Growing Relationship Between Content & Success Driving Digital Dialog With Prospects …
Data Driven Audience Segmentation
Audience segmentation plays a vital role in any marketing strategy, and now more than ever…
Increasing ROI by Cleansing, Appending, Refreshing and Segmenting Your Data
This E-book presents case studies, models and real-world examples of companies that have committed to data…
Metrics That Matter For BtoB Demand Gen
Being more data-driven has proven an elusive goal for many BtoB organizations. Unable to view…
The Missing Link In Demand Generation
How to turn social media into a profitable demand generation tool Social media is the…
Lead Generation from Start to Finish: A Marketer’s Reference Guide
Lead generation company emedia lays out a content and media selection process for B2B marketers…
Change the conversation: Managing Social Media in terms of Budget & Performance
The conversation about social media has shifted from “Should we do it?” to “How can…
Where Do Virtual Events Fit in Your Marketing Mix?
With virtual events growing 56% annually, MarketingProfs has taken a deep dive into the virtual…
A Clearer View of the New Buyer Via the Cloud
What is the real value of connecting in the Cloud? Understand Buyer behavior by looking…
Build Lead-Gen Lures with Video
Using Internal Resources and Online Presentation Tools This white paper written by DemandGen Report summarizes…
