Blueprint For Using Content To Connect With Buyers

New Research Highlights The Growing Relationship Between Content & Success Driving Digital Dialog With Prospects 

Content has emerged as a key ingredient to digital marketing. To gauge how industry leaders are addressing this growing need for content, DemandGen Report recently polled industry leaders to identify best practices around measuring content’s impact on demand and the steps companies must take to build digital dialog with their prospects. The following white paper provides a blueprint to help BtoB marketers with critical steps including: 

  • Building buyer personas;
  • Conducting a content audit;
  • Mapping content to specific buyer stages;
  • Creating assets that feed nurturing campaigns; and 
  • Measuring the success of content campaigns. 

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