Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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B2B Marketing Optimization Secrets
In B2B marketing, the secret to getting the most out of your campaigns is to…
Forrester Research: Interactive Marketing Forecast 09 – 14
Acccording to Forrester's March 2009 US Interactive Marketing Forecast Online Survey, interactive marketing will near…
Bringing the Power of Marketing Automation To The Fortune 5,000,000
Many of the world’s largest corporations are now utilizing automation tools to analyze and track…
10 Steps to Automate B2B Marketing
The following white paper covers 10 of the most important steps companies will need to…
Improve Conversion Rates: 10 Quick Wins for Sales and Marketing
This Ebook examines ten ways sales organizations can accelerate the progression from cold to close…
Lucky 7: Steps to a Winning Lead-Management Program
To engage prospects, move them along the pipeline and drive sales, you need to build…
How to Leverage Social Media Relationships with Real-Time Collaboration Tools
This eBook explores how organizations can connect and nurture relationships with prospects and customers by…
Leveraging the Power of Traditional Media for Maximum PR Results
If the uncertain future of traditional media outlets has left you wondering where traditional media…
Find Active Sales Cycles
Budgets are tight and cycles longer, but companies are still buying. Don’t miss active sales…
Why Sales Throws Marketing Under the Bus
Marketing and sales alignment is critical to success, but companies struggle to bridge the gap…
Seven Steps to Effective Customer Lifecycle Communications
Tight budgets. Fewer resources. More work. Now, more than ever, marketing professionals are under pressure…
5 Key Issues Driving Marketing Agendas
The dynamics of BtoB marketing continue to put pressure on the function to evolve to…
