Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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What’s Working In Intent-Based Strategies: Organizations Prioritize ‘Slow Drip’ Strategies To Engage Buyers
The modern B2B buyer is stealth — they frequently decline cookies and operate under the…
2022 Digital Experience Benchmark Report
If you’re looking for insights into the latest global shifts and trends in digital consumer…
2022 Content Preferences Survey: B2B Buyers Crave Concise, Research-Based Content To Inform Purchasing Process
While content has always been an important part of a strong marketing strategy, it became…
Data Collection In A Post-Cookie World
With relatively new regulations implemented by big tech companies increasingly limiting the use of cookies…
What’s Working In Demand Generation: Content Is Key As Shift From Digital-Only To Hybrid Strategies Continues
B2B organizations are growing more aggressive with their demand generation strategies in 2022 — and…
Strategic ABM Gifting: A CMO’s Silver Bullet To Engage The Enterprise
In the remote work era, prospects crave humanized experiences more than ever. It’s not surprising,…
7 Perks Of Sales & Marketing Alignment
Getting marketing and sales teams on the same page often feels like herding cats —…
2022 State Of Sales Acceleration: Orgs Focused On Engaging Prospects On Their Own Terms & Embracing The Changing Buyer’s Journey
B2B buyers have officially moved into the driver’s seat when orchestrating purchases and researching vendors/solutions.…
From Insights To Action: Taking ABM Measurement To The Next Level
Aired On: Apr. 7, 2022 @ 2 PM ET / 11 AM PT Measurement isn’t one-size-fits-all,…
Cut Through B2B Information Overload With Effective Storytelling
The oversaturation of content has made it more challenging than ever for organizations to capture…
5 Trends That Will Dominate Influencer Marketing In 2022
The five biggest trends in influencer marketing include the increasing importance of TikTok, influencers with…
10 Google Search Statistics You Need To Know In 2022
Whether you're considering your SEO plan of attack for 2022 or looking for background stats…
