Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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2021 Channel/Partner Marketing Benchmark Survey: To Boost Prioritized Performance Metrics, B2B Executives Plan To Expand Partner Ecosystems, Invest In Technology Stack
B2B leaders are clearly optimistic that their indirect sales and marketing programs will gain momentum…
15 Essential Content Strategy Insights For 2021
Content is still king in 2021, especially with physical events and meetings on pause and…
Achieving Personalized ABM at Scale–YES, It’s Doable!
Aired On: March 10, 2021 @ 2 PM ET / 11 AM PT Now on-demand,…
What Partners Really Want – Why 1/3 Of Vendor Programs Are Dead-On-Arrival
Aired On: April 12, 2021 @ 2 PM ET / 11 AM PT 2021 Channel…
5 New B2B Customer Engagement Strategies
With the acceleration of digital transformation kicking into full force in 2020 and buyers' needs…
CXO Conversations: Jifflenow CMO On Why MQMs Are The New MQL
Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our…
Getting A Feel For Tactile Marketing’s Relevancy & Value
In this video, Klaudia Tirico, Editor of Demand Gen Report, and Nick Runyon, CMO of…
10 Marketing Trends For 2021
As B2B marketers gain a foothold in 2021, they must keep track of ongoing industry…
The State Of Email Marketing
Email marketing continues to be a top engagement channel for B2B marketers, with 89% of…
B2B Marketing Automation Guide: Integration, Campaign Planning & Key Strategies For Getting The Most Out Of Your Automation Tech
Marketing automation is continuing its decades-long reign as a household name for most B2B marketing…
Conversion Best Practices Toolkit
At a time when customers demand more from their digital interactions with companies across a…
Evolving Persona Thinking To Win More Business
With an average of seven stakeholders involved in a B2B tech purchasing decision and 65%…
