What Partners Really Want – Why 1/3 Of Vendor Programs Are Dead-On-Arrival

What Partners Really Want – Why 1/3 Of Vendor Programs Are Dead-On-Arrival

Aired On: April 12, 2021 @ 2 PM ET / 11 AM PT

2021 Channel Research Uncovers 7 Ways to Enhance the Partner Experience & Optimize Your Program

If you’re a channel leader trying to identify where your partner program is falling short or how it could produce better results — this webinar is for you.

Channel partners are longing for more tailored and streamlined experiences when collaborating with their vendors. Helping you understand what’s critical to partners in their relationships with vendors will help identify the dos and don’ts of an effective partner program that’s built for the future.

During this webinar, discover the new insights from a study conducted by Forrester Consulting among Channel Partner Owners and Sales Reps in the U.S. Learn what partners want more of and where future investments or changes can drive partner growth and engagement.

The number one reason partners are challenged in vendor programs? They find it difficult to participate, qualify or advance; this is even more difficult for partner sales reps.

Join this session to learn:

  • Partner concerns about the current state of vendor programs and how their needs have changed;
  • Which program elements partners find the most valuable and the most challenging;
  • Recommendations to increase partner investments of time, resources and revenue; and
  • Practical ways to tackle what this research reveals.


Jay McBain Jay McBain

Ellen Linkenhoker
Ellen Linkenhoker
ITA Group

Terry Moffatt Terry Moffatt
Channel Marketer Report

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