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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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7 Ways To Perfect Your B2B Marketing Strategy In 2020

7 Ways To Perfect Your B2B Marketing Strategy In 2020

B2B marketers need to constantly refresh their strategies to adapt to shifting buyer expectations, drive…

Rewriting The Rules For Revenue Success

Rewriting The Rules For Revenue Success

The strategies that B2B marketers employ to generate revenue are continuously evolving, and the rules…

Becoming A Memorable Marketer: Four Key Skills To Drive Buying Decisions

Becoming A Memorable Marketer: Four Key Skills To Drive Buying Decisions

Aired On: September 16, 2020 @ 2 PM ET / 11 AM PT 80% of…

A Look Inside New Research: How Companies are Using Intent Data to Accelerate Pipeline

A Look Inside New Research: How Companies are Using Intent Data to Accelerate Pipeline

Aired On: August 27, 2020 @ 2 PM ET / 11 AM PT This 30-minute…

CXO Conversations: PFL's CMO Debunks Myth That Direct Mail Is Off Limits During Lockdown

CXO Conversations: PFL’s CMO Debunks Myth That Direct Mail Is Off Limits During Lockdown

This month, Demand Gen Report launched a new video interview series that will provide our…

The Inbound Marketing Infographic For B2B Companies

The Inbound Marketing Infographic For B2B Companies

For B2B businesses, inbound marketing hinges on providing relevant content to inform buyers' purchase decisions.…

An Augmented Workforce For Surviving And Thriving In The New Normal

An Augmented Workforce For Surviving And Thriving In The New Normal

We don’t have to tell you that times have changed. You are living it right…

The 10 Best Ways To Boost Revenue From Your Website

The 10 Best Ways To Boost Revenue From Your Website

Traditionally, websites have played the role of an online brochure — showcasing generic information about…

B2B Marketing Bliss: Combining Intent Data With Predictive Analytics To Enhance ABM Initiatives

B2B Marketing Bliss: Combining Intent Data With Predictive Analytics To Enhance ABM Initiatives

Marketers who rely solely on intent data or predictive analytics are missing out on valuable…

What's Working In Revenue Operations: Successful RevOps Teams Treat Every Lead Like Gold To Enhance The Customer Experience

What’s Working In Revenue Operations: Successful RevOps Teams Treat Every Lead Like Gold To Enhance The Customer Experience

The disruption of COVID-19 has slowed a lot of pipelines and frozen deals for many…

Intent Data: It's Becoming A Key Ingredient For Revenue Growth

Intent Data: It’s Becoming A Key Ingredient For Revenue Growth

The increased utilization of intent data among B2B organizations has already been well documented in…

Inside IDG's Acquisition of Triblio With Mohamad Ali & Andre Yee

Inside IDG’s Acquisition of Triblio With Mohamad Ali & Andre Yee

IDG’s recent acquisition of Triblio pairs together one of the largest B2B media brands in…

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