Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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The Complete Guide To Building A Successful SaaS Channel Strategy
SaaS suppliers have as much to gain from indirect sales as companies selling traditional IT…
How To Prepare Contact & Account Data For An Account-Based Marketing Strategy
Is your database ABM-ready? Among B2B communities, 2016 brought upon several new concepts, trends and…
The 2017 Marketing Measurement And Attribution Survey Report
Measurement has emerged as a top priority for B2B marketers, as they look to learn…
What Buyers Really Want From Content Marketers
This infographic from Uberflip highlights key findings from Demand Gen Report's 2017 Content Preferences Survey…
104 Facts You Don’t Know About Mobile Marketing
Mobile is still a marketing channel yet to be perfected by B2B practitioners. However, marketers…
The Roadmap For Full-Funnel Account-Based Strategies
Account-based marketing (ABM) is progressing from the early adopter stage to a more mainstream strategy…
The State of Content and Influencer Marketing
Influencer and content marketing have shown great potential in the B2B landscape. But before marketers…
Hitting A Bullseye With Your Content Marketing Strategy
Content marketing has a variety of strategies, techniques and tactics that make each program unique…
Technology Fueling The B2B Engagement Economy
During an interview with Demand Gen Report, Marketo CEO Steve Lucas shares his thoughts on…
Content Marketing Vs. Public Relations: How Do They Differ?
Communication—whether internal or external—is vital to B2B success. And understanding how different tools of communication,…
A Startup Guide To Developing A Digital Marketing Campaign
Whether you are an enterprise organization or a newly funded startup, the core components of…
The B2B Content Disconnect: What Companies Believe Vs. How They Behave
State Of The Conversation Report A majority of companies believe that buyers are more than…
