Channel Marketing Isn’t Just For The Enterprise

Channel Marketing Isn't Just For The Enterprise

An Online Panel Discussion Highlighting How Companies Large And Small Are Positioning Their Partner Networks As An Extension Of Their Sales & Marketing

Partner programs and networks may seem like an opportunity which smaller companies may not be able to leverage; however, partner networks enable cash-conscious SMB and mid-market companies to expand sales efforts with a limited sales and support staff.

During this webinar panel, participants from Concerto Cloud Services, BackOffice Associates, and Allbound share in-depth use cases proving that B2B companies can leverage partner networks to maximize the opportunities created by marketing and sales—no matter the size.

Other discussion topics will include:

  • The common misconceptions, and the actualities, of leveraging a partner network;
  • What needs to be in place to effectively leverage partner networks;
  • A step-by-step guide to setting up your business and partner network for success;
  • The do’s and don’ts of choosing partners; and
  • Other added benefits to using a partner networks, such as customer support and expanded markets.

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Barton Stephanie Barton
Concerto Cloud Services

MeridethRachelle Meredith
BackOffice Associates

SpencerJen Spencer

AndersonBrian Anderson
Demand Gen Report

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series