Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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Making Marketing Data Actionable: 4 Ways Analytics Track and Build Better Engagement
Who? Mike TomitaSr. Marketing ManagerMarketo Andrew GaffneyEditorDemand Gen Report When? On-demand
Financial Services and Social Media Success
Seven in 10 financial advisors are using social networks for business, and with good reason…
New Approach, New Roles: How Sales And Marketing Partner For Effective Social Selling
Studies show that 73% of salespeople that use social selling outperform those that don't, yet…
On The Flipside: How “Flipping the Webinar” Can Enhance Audience Engagement
Webinar attendance is down and those that do show up often leave far before the…
Going Beyond The Obvious With Predictive Analytics
Some things never change. For sales it's always about the leads. For marketing it's all…
2015 Content Preferences Survey: Buyers Value Content Packages, Interactive Content
The content marketing landscape has seen some dramatic changes since our initial Content Preferences Survey…
#C2C15 Recap: What You Missed
Scottsdale, AZ was the ultimate destination for content marketing and demand generation insights, best practices…
Skills Of The Modern Marketer
Today's B2B marketing landscape is in a constant state of fluidity, and companies need to…
The Evolving B2B Buying Process
B2B buyers are embracing online options to research and purchase products, B2B suppliers need to…
Honoring Buyer-Focused Content That Drives Engagement Across Channels
With the fourth annual Killer Content Awards (KCAs), Demand Gen Report recognizes B2B companies that…
How Technology Is Shaping The Future Of Digital Marketing
B2B buying can be attributed to many factors, but the growth and evolution of technology…
Getting to What Matters: Driving Conversions Through B2B Personalization
Who? Robert StrohmeyerDirector of Sales EngineeringDemandbase Andrew GaffneyEditorDemand Gen Report When? On-demand
