Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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What The MLB Can Teach You About A/B Testing [Infographic]
After an intense World Series, B2B marketers can learn a lot from how the MLB…
Special Report: Webinar Best Practices Highlight The Need To Address Multiple Buying Stages
Webinars have become a mainstay of the demand generation strategies of many B2B marketers, as…
Sales And Marketing Technologies That Are Ready For The Graveyard [Infographic]
Are your sales and marketing teams haunted by technologies of the past? SAVO put together…
Making Your Content Go Viral [Infographic]
What marketing strategies produce viral content? While it is hard to predict, this infographic from…
The Art Of A Curated Post [Infographic]
Content marketers who are looking to increase content production and save time are increasingly turning…
The Challenges For Modern CMOs [Infographic]
The C-suite has risen their expectations for the chief marketing officer (CMO), but the lack…
The 2014 Lead Nurturing Benchmarking Study
In Demand Gen Report's inaugural Lead Nurturing Benchmarking Study, many B2B marketers report they are…
29 Tips To Rescue Your Email Marketing Campaign [Infographic]
An email campaigns fail for a number of reasons. The offer could be uninspiring,…
The New Formula For Connecting With B2B Buyers
While many foundational aspects of the buying process have not changed, the way that buyers…
Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement
Several years ago when marketers began to dive deeper into the data that they were…
The Good And Bad Of Social Media Marketing [Infographic]
This infographic from Outmarket explores the strengths and weaknesses of social media marketing. Among…
Increasing Marketing Automation ROI By Investing In Data
Marketing automation adoption is growing at a steady rate, but many B2B organizations fail to…
