B2B Marketers Expanding Beyond Acquisition Strategies To Reduce Churn, Increase Customer Lifetime Value
Acquiring and engaging new leads are still the top priorities for most B2B brands, but many organizations are expanding their campaigns and focus to extend beyond conversions or even the closing of a contract. Addressing the long-term revenue impact of customer renewals, as well as the opportunity for cross-selling and up-selling within existing accounts, companies such as Cox Auto and Citrix have seen success by broadening their marketing focus to current customers.
Download this special report to learn:
How to find the right balance between acquisition and retention;
How Cox Automotive nearly doubles upset demo requests with a lifecycle strategy;
Why alignment on creative and data is crucial to a streamlined customer lifecycle; and