Why Localized Strategies Are So Much More Than Translations
“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly…
Demanding Views April 25
Latest In: customer experience
How Industrious Boosted Lead Generation with Smarter Ad Strategies
Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating…
Case Studies February 20
Oracle Unveils New Agentic and Gen AI Capabilities for Sales Teams
Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes…
Industry News January 29
Embracing The Service Recovery Paradox: 3 B2B Marketing Lessons From The Crowdstrike Failure
There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that…
Industry News July 24
Corporate Visions Releases New Customer Feedback Tool, TruVoice
Corporate Visions, a provider of science-backed revenue growth services, released an automated customer feedback platform, TruVoice. The new…
Industry News February 8
Integrate Unveils AI-Driven Insight Engine, ‘Performance Center’
Integrate, a B2B marketing demand management platform, released its Performance Center, an AI-driven insight engine created to identify…
Industry News January 30
Reaching Audiences Amidst The Digital Clutter: A Nonprofit’s Direct Mail Journey
We're living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which…
Demanding Views January 5
How Avalara Drives Lifetime Value For Customers With AI-Enabled Insights From Gong
Avalara, a tax compliance platform, seeks to help public and private businesses simplify their end-to-end tax compliance procedures.…
Case Studies January 2
6sense Research: 84% Of B2B Deals Are Decided Before Marketers Even Know About Them
B2B buyers don't directly initiate contact with sales until they're about 70% through their buying journey — and…
Blog December 27
ProTexting Integrates With Twilio To Help Enhance SMS Marketing
ProTexting, a mobile marketing solutions provider, introduced a seamless integration with customer engagement platform Twilio to help users…
Industry News December 27
Mine Secures $30M In Series B Funding
Mine, an AI-powered data privacy company, raised $30 million in Series B funding in a round co-led by Battery Ventures…
Financial News December 6
Cardii Unveils AR-Powered Gift Cards For Businesses This Holiday Season
Cardii, a platform that offers digital gift cards, released a suite of augmented reality (AR)-powered gift card experiences…
Industry News December 1
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
