Intent data is marketers’ crystal ball into granular insights about customer and prospect behaviors — but the data is only as strong as its collection methods. Unfortunately, more than one-third of marketers indicated that buyer intent insights accounted for the biggest gaps in the contact information they collect.
Despite those troubles, marketers are still going all-in on intent: 65% of B2B companies are looking to invest more in buyer intent data throughout 2023. This special report will discuss how modern practitioners are approaching their intent-based strategies through a focus on topics such as:
- How successful marketers are infusing first- and third-party data to create a comprehensive view of buyer intent, plus how they’re leveraging it throughout the buyer’s journey;
- The steps marketers are taking to ensure intent monitoring and collection aligns with privacy regulations;
- The top methods used to collect intent data, as well as how/where marketers are storing it to promote maximum efficiency across the organization; and
- The tools and technologies practitioners are utilizing to fuel their intent collection and implementation.
