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ABM Learnings And Best Practices: The NEW Clear And Complete Guide To Account-Based Marketing

Aired live on January 24th @ 2 PM ET / 11 AM PT

In 2019, ABM is no longer optional – it's a core element of a B2B go-to-market plan for those organizations looking to drive efficiency, increase wins, accelerate deals and align sales and marketing.

If you need help implementing a successful ABM strategy, join this webinar on Thursday, January 24 at 2 PM ET featuring Jon Miller, CEO and Co-Founder of Engagio. He'll share what he and his team have learned over the last three years about ABM and reveal insights from the new Clear And Complete Guide To Account-Based Marketing (Second Edition).

Attend to learn how to:

  • Leverage all-new best practices to implement ABM in your organization;
  • Select the right target accounts by using the powerful FIRE technique;
  • Allocate the proper budget, time and resources to ABM with account entitlements;
  • Take immediate action on account data by implementing sales and marketing stand ups;
  • Access new vetted criteria and recommendations for selecting an ABM Platform; and

Much more!

Speaker(s)

Nathan Isaacs
Jon Miller
Engagio

Tyler Lessard
Andrew Gaffney
Demand Gen Report


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