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Secret Ingredient For Revenue Growth: Inside New Research On How Companies Are Leveraging Intent Data For Competitive Advantage Across Sales & Marketing

Join Us: August 27, 2020 @ 2 PM ET / 11 AM PT

This webcast will offer a deep dive into new research from Demand Gen Report around how companies are quickly advancing from experimenting with intent data to making it an integral part of their holistic revenue strategies.

Join Andrew Gaffney, President of Demand Gen Report and John Steinert, CMO at TechTarget, as they explore key trends driving the use and success of purchase intent in high-performance organizations:

  • How revenue teams employ intent data across demand generation and ABM;
  • The expanded applications of intent data by sales teams to identify and prioritize accounts;
  • How intelligence and signal data is being leveraged to uncover buyer pain points and accelerate sales opportunities;
  • New use cases for informing digital marketing strategies that help to increase conversion rates; and
  • How high-growth companies are utilizing intent data more rapidly and more strategically than mature companies.


Charm Bianchini John Steinert

Charm Bianchini Andrew Gaffney
Demand Gen Report

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