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A Look Inside New Research: How Companies are Using Intent Data to Accelerate Pipeline

Aired On: August 27, 2020 @ 2 PM ET / 11 AM PT

This 30-minute webinar offers a deep dive into new research from Demand Gen Report around how companies are quickly advancing from experimenting with intent data to making it an integral part of their revenue strategies.

Join Andrew Gaffney, President of Demand Gen Report and John Steinert, CMO of TechTarget, as they explore key trends driving the use and success of purchase intent in organizations:

  • How revenue teams employ intent data across demand generation and ABM;
  • The expanded applications of intent data by sales teams to identify and prioritize accounts;
  • How signal data is being leveraged to uncover buyer pain points and accelerate sales opportunities;
  • New use cases for informing digital marketing strategies that help to increase conversion rates.


John Steinert

Andrew Gaffney
Demand Gen Report

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