Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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MNTN CPL 2 112024LP

Fueling The B2B Pipeline For Longevity

B2B marketing is evolving, and Connected TV (CTV) is leading the charge in this exciting…

DGR DG305 WW Email Marketing 112024 LP

Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing

What’s Working In Email Marketing For years, email marketing was a powerhouse in the digital…

MNTN Surv 112024 LP

2025 State Of CTV Advertising: Mainstream Acceptance, More Sophisticated Uses In Play

Fifteen years ago, Connected TV (CTV) advertising began as a programmatic advertising format thanks to…

DGR DG313 SURV ABM 112024 LP

As ABM &Demand Gen Converge, Orgs Focus On Data Enrichment & Retention Plays

2024 Account-Based Marketing Benchmark Survey There’s a divide in the B2B marketing space surrounding account-based…

DGR DG309 SR SO Database Quality lp

From Decay To Clarity: Mastering Database Quality For Targeted Engagement

Just like any critical resource, a database requires ongoing maintenance to prevent data decay, which…

Header 4

CTV Vibe Check: Marketers’ Takes On A Hot Performance Channel

Viewers have made the shift to cut the cord, and now, what may have once…

DGR DG308 WW BuyingCommitteeEngagement LP

Unlocking Buyer Influence: Data-Driven Approaches To Account Engagement

Gone are the days when wooing one decision-maker could seal the deal: In 2024, it’s…

DGR DG307 SOIntentSignalData LP

Layering Intent & Signal Data To Surround B2B Buyers With Relevant Content & Messaging

Despite a penchant for anonymity, more than half (58%) of B2B buyers are looking for…

DGR DG311 WW Digital Advertising LP

Amidst Content Saturation, Orgs Prioritize Non-Traditional Digital Advertising Channels

Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and…

DGR DG301 WW WebsitePerformance 092024 LP

Orgs Relying On AI To Optimize & Test Website Performance

Optimizing and experimenting with B2B website content can feel like navigating a labyrinth — exciting…

DGR DG305 SURV LeadNurture 092024 LP

Amidst Lack Of Confidence, Practitioners Increasing Data Collection To Enhance Lead Nurturing & Acceleration

The 2024 Lead Nurturing & Acceleration Survey Across the board, the sentiment toward lead nurturing…

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Beyond The Blast: Crafting Precise Demand Gen In The Age Of Content Saturation

More than half (56%) of B2B buyers believe there’s an overwhelming amount of available content —…

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