Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

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Channel/Partner Marketing Benchmark Survey

Budgets On The Rise, Partner Programs Increasing While there’s still an undercurrent of economic uncertainty,…

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What’s Working In Demand Generation In 2024

Practitioners Revamping ABM & Content Strategies With A GTM & Personalization Focus Marketers, take a…

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10 Ways To Use AI In The Sales Process

RAIN Group recently surveyed more than 250 sales leaders, managers, enablement professionals, and sellers to…

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2024 Demand Generation Benchmark Survey: The Renaissance Of ABM & Urgent Adoption Of Intent Data

Demand generation strategies are no longer just teetering on the precipice of change: They’re fully…

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2024 State Of Intent-Driven Strategies

Illuminating Account Insights Through First-Party Data & Intent Layering Intent and signal data are nearly…


The Difference Between Micro- & Nano-Influencers

Recent research found that 86% of B2B organizations are using influencers to help build brand credibility,…


2024 State Of Sales Acceleration: Driving Value Through Personalized Experiences & New Tech

The B2B industry underwent a profound transformation marked by the convergence of digital advancements, changing…


7 Steps To Mastering Social Media Management

Social media is essential to business growth, but the ever-evolving trends and user preferences make…

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B2B Uncovered: A Dual Perspective On Buyer Experience & Engagement

Cracking the code of the B2B buyer experience is no small feat, but it’s a…


What’s Working In Corporate Gifting In 2024? Streamlining Processes Through Tools & Tech

In an era where personalized content and brand differentiation are critical, corporate gifting remains a…


Harnessing LinkedIn’s Professional Network For Growth

LinkedIn can be an efficient marketing strategy to generate more leads and brand awareness— this…

How To Craft Evergreen Content

How To Craft Evergreen Content

For content to be classified as evergreen, it needs to be continuously relevant and fresh…

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