Direct Mail, ABM, Interactivity & More: The Top Trending Articles From 2016
B2B marketers in 2016 sought a healthy balance between inbound and outbound initiatives, and a resurgence in direct…
Industry News December 21
Latest In: ABM
Marketo Debuts ABM Features And API Partner Program
Marketo announced the release of a new suite of features to its ABM platform. The company said the…
Industry News December 16
Customer Journey Mapping Emerging As Top Priority Among B2B Marketers
Expanding on the foundational step of buyer personas, many marketers are now going a step deeper by creating…
Industry News December 14
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
