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Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase

Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase

Key takeaways  Joint customers will be able to access Informa TechTarget’s person-level Buyer Intelligence natively in Demandbase One…

News Brief October 27
ABM account-based marketing AdDaptive Intelligence AI in Marketing B2B advertising closed-loop marketing compounding intelligence data foundations data governance identity resolution marketing technology paid media Patrick Shea
B2BMX Insights Patrick Shea AdDaptive Q&A

AdDaptive’s Patrick Shea on Why Data Foundations Matter More Than Ever: The B2BMX Insights Q&A

Key Takeaways AI doesn’t reduce the need for clean data, because even the most powerful system can’t create…

Feature October 26
ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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ABM advertising week AI B2B marketing B2BMX Insights Demand Gen Report demand generation marketing media rebrand Revenue operations
B2BMX Insights Logos 01 Announcemnet

DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
ABM account-based marketing AI search B2B marketing buying groups Community Marketing content strategy Keith Turco LLM Citations Madison Logic marketing measurement programmatic advertising Reddit Signal-Based Marketing vanity metrics
DGR Madison Logic Keith Turco The End of More

The End of “More”

Earlier this summer, the moderators of a SaaS subreddit did something that should have made every B2B marketer…

Demanding Views October 7
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B2BMX at AWNY

See Who Is Speaking at the B2BMX Summit at Advertising Week New York 2026

Key Takeaways The B2BMX Summit at Advertising Week New York is expanding its programming with new sessions that…

Blog September 29
ABM Advertising Week New York AI search B2B marketing B2BMX Summit buyer intelligence CHEQ Clozd demand generation event marketing Intentsify Omnibound
B2BMX at AWNY

CHEQ, Clozd, Intentsify and Omnibound Sponsor B2BMX Summit at Advertising Week New York 2026

Key Takeaways The B2BMX Summit at Advertising Week New York 2026 is bringing together four sponsors whose offerings…

Uncategorized September 23
ABM account-based marketing AI ROI AI-human integration Convertr data integrity Data Quality data strategy data-driven marketing marketing data governance marketing operations Pipeline
The Data Quality Strategies That Separate ROI From Excuses

The Data Quality Strategies That Separate ROI From Excuses

Key Takeaways Sequence your investments the right way, data integrity first, then workflows, measurement and AI, because building…

Blog September 22
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Intentsify Partners with Clay on Intent Data

Intentsify Partners with Clay on Intent Data

Key Takeaways Intentsify’s buyer intelligence, drawn from 1.1 trillion monthly intent signals across 4.2 million in-market accounts, now…

News Brief September 21
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Informa TechTarget Launches Buyer Intelligence Solution

Informa TechTarget Launches Buyer Intelligence Solution

Key Takeaways Informa TechTarget’s new Buyer Intelligence solution pairs person-level intent data with purpose-built AI skills to help…

News Brief September 17
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Budget Consolidation, Gen Z Buyers, and the AI Shift Redrawing B2B Marketing

Budget Consolidation, Gen Z Buyers, and the AI Shift Redrawing B2B Marketing

Key Takeaways Budget consolidation is pushing clients toward top-performing providers, so your quality and measurable results now decide…

Feature September 16
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B2BMX at AWNY

Two New Sessions Added to B2BMX Summit at Advertising Week New York

Key Takeaways B2BMX is expanding its presence at Advertising Week New York 2026 with two newly added sessions…

Blog September 14
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