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Latest In: account based marketing

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Phononic Drives $10M In Sales With Targeted Account Strategy

Phononic Drives $10M In Sales With Targeted Account Strategy

Phononic, a solid-state cooling solutions provider, sought out to attract a new, niche market with a fresh account-based…

Case Studies November 12
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Humanizing Account-Based Strategies Helps B2B Brands Drive Authenticity, Engagement

Humanizing Account-Based Strategies Helps B2B Brands Drive Authenticity, Engagement

As the maturity of account-based strategies within the B2B marketplace continues, practitioners are finding that a unified organization…

Industry News August 9
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ABM Workout Plan: A Crawl, Walk, Run Approach To Obtaining Buyer Data

ABM Workout Plan: A Crawl, Walk, Run Approach To Obtaining Buyer Data

Most marketers don't automatically think of data and analytics when it comes to ABM. However, industry experts agree…

Blog July 25
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