ADVERTISEMENT

Latest In: artificial intelligence

artificial intelligence Dun & Bradstreet Forrester Research Lead scoring lead scoring strategies
Did They Bring Their Friends? Using AI To Simplify & Streamline Lead Scoring

Did They Bring Their Friends? Using AI To Simplify & Streamline Lead Scoring

Over the last year, B2B marketers have relied almost exclusively on digital signals to determine who's visiting their…

Blog March 24
ABM account based marketing artificial intelligence salesforce
Salesforce Releases ABM Innovations To Further Identify Buyer Behaviors

Salesforce Releases ABM Innovations To Further Identify Buyer Behaviors

Salesforce added two account-based marketing (ABM) innovations to its Digital 360 platform: Einstein Key Account Identification and Accounts…

Industry News March 17
artificial intelligence automation tools CRM SugarCRM
New Research: Unfit CRMs Costing Companies $5.5M Each Year

New Research: Unfit CRMs Costing Companies $5.5M Each Year

Forty-eight percent of sales professionals believe their CRM systems are unfit for purpose, as customer churn is costing…

Industry News March 9
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
dgr event bii
Strategy & Planning Series