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Latest In: B2B marketing

Adele Revella B2B buyer personas B2B marketing content marketing mobile marketing President of the Buyer Persona Institute.
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B2B Buyer Personas Getting More Complex

While buyer personas are unique to each company, they all focus on the role each buyer has in…

Industry News February 12
B2B marketing cloud computing EVP of Cloud and Enterprise Microsoft CEO Satya Nadella
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Microsoft Names Cloud Strategist Satya Nadella As New CEO

Microsoft named Satya Nadella — the company's EVP of Cloud and Enterprise — as its new CEO and…

Industry News February 4
ad retargeting B2B Demand Generation B2B marketing Chris Golec Dave Karel Founder and CEO of Demandbase Rob Begg VP of Marketing at Bizo VP of Marketing for Introhive
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B2B Marketers Ramp Up Retargeting Strategies

The practice of ad retargeting — displaying targeted messages to visitors who have left your site when they…

Industry News January 15
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