AI AIpowered marketing alignment behavior data Forrester Forrester Research 				
				
				
                
                
                    
                    Artificial intelligence (AI) is an invaluable aspect of modern marketing, with many organizations leveraging AI-powered solutions to help…
					
						Industry News					
                    April 21
                 
             
   	
	
	
	
	
	
	
   			
            
				
				behavior data CDP customer data digital experiences Optimizely Zaius 				
				
				
                
                
                    
                    Optimizely, a digital experience platform (DXP) formerly known as Episerver, acquired customer data platform Zaius to provide customer…
					
						Industry News					
                    March 22
                 
             
   	
	
	
	
	
	
	
   			
            
				
				Act-On Software ActOn Software alignment B2B sales behavior data behavioral data customer journey Forrester Research Marketing nurturing technology 				
				
				
                
                
                    
                    Technology advances and shifting buyer preferences are elevating the inside sales role within B2B organizations, enabling reps to…
					
						Industry News					
                    July 13