Longer Buying Cycles, Shifting Expectations Cause B2B Marketers To Rethink Strategies
The B2B buyer's journey continues to grow longer and more complex: Almost half of the B2B buyers surveyed…
Industry News October 12
Latest In: buyer journey
DigitasLBi And Oracle Partner To Form New Solutions Group
DigitasLBi, a global marketing and technology agency, has partnered with Oracle to launch the DigitasLBi OSG (Oracle Solutions…
Industry News August 9
Content Inventories And Audits: Two Components Of Successful Gap Analysis
As B2B companies continue to invest more and more resources, time and energy into content, many are starting…
Industry News June 22
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
