Demandbase: ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year
Key Takeaways ChatGPT is rapidly becoming a major B2B referral source, with monthly visits to Demandbase-tracked websites rising…
News Brief August 12
Latest In: buyer journey
B2BMX Summer Camp Sessions Offered Playbooks for Smarter Pipeline in the AI Era
Key Takeaways AI can accelerate ABM, demand gen and go-to-market execution, but only when teams ground it in…
Blog August 5
B2BMX Summer Camp 2026 Week 2: NetLine’s Josh Baez on Winning Buyers Early
Key Takeaways The focus for the second week of B2BMX Summer Camp is on B2B buyers who lock…
Blog July 22
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
10 AI Priorities B2B CMOs Can’t Afford to Ignore
B2B CMOs are entering a new phase of AI adoption. The first wave centered on experimentation: content generation,…
Demanding Views June 9
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
B2BMX 2026 Keynote: Ashley Faus on Ditching the Funnel for a Marketing Playground
For Ashley Faus, the favorites pieces of the childhood playground are what B2B marketers need to rediscover in…
Feature March 16
NetLine Launches Buyer-Level Intent Platform, Intentive
NetLine, a content marketing and lead generation company, launched INTENTIVE, which the company claims is the only buyer-level…
Industry News June 5
New McKinsey Research: The Top Three Channels B2B Buyers Prefer
Today's B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant…
Industry News June 22
ON24 Announces New Innovations Across Its Entire Platform & HubSpot Integration
ON24, a digital experience platform, announced its latest product innovations, which include new ways to deliver more engagement,…
Industry News May 13
Allbound Partner Journey Automation Aims To Encourage Partner Action
The Partner Journey Automation solution from Allbound, a partner relationship management (PRM) software provider, is designed to help…
Solution Spotlight May 10
The Buyer Experience Wave Is Coming… Are You Ready To Meet It?
In 2010, Forrester declared the next 20 years to be the “Age of the Customer.” We're only halfway…
Demanding Views October 9
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