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Latest In: CMO

CMO marketo Sarah Kennedy
Marketo Names Sarah Kennedy As New CMO

Marketo Names Sarah Kennedy As New CMO

Marketo announced the hiring of Sarah Kennedy as its CMO. In her new role, she will sit on…

Industry News November 1
Birst Carl Tsukahara CMO executive appointments Optimizely
Optimizely Taps Former Birst CMO To Lead Global Marketing Efforts

Optimizely Taps Former Birst CMO To Lead Global Marketing Efforts

Optimizely, a customer experience optimization software, announced it has hired Carl Tsukahara as CMO. He will be responsible…

Industry News September 7
CMO empathy Modern CMO storytelling
Experts Point To Sales Empathy, Storytelling As New Traits Of The Modern B2B CMO

Experts Point To Sales Empathy, Storytelling As New Traits Of The Modern B2B CMO

Today's B2B CMO is tasked with being the driver for customer experience and revenue. In order to accomplish…

Industry News September 6
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