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Measuring Marketing ROI: 3 Data Strategies To Maximize The Output Of Your Marketing Team

Measuring Marketing ROI: 3 Data Strategies To Maximize The Output Of Your Marketing Team

Marketers' jobs have become remarkably complex in recent years. There are more technologies to choose from than ever…

Demanding Views May 10
ABM Accountbased marketing AI artificial intelligence customers data engagement intent data marketing automation
5 Steps To Using Data To Unleash Your Account-Based Marketing Success

5 Steps To Using Data To Unleash Your Account-Based Marketing Success

The central tenet of ABM is that you choose your customers. It's the flip side of inbound marketing…

Demanding Views February 8
Acquisition B2B data Derek Schoettle DiscoverOrg Henry Schuck marketing intelligence zoominfo
DiscoverOrg Acquires ZoomInfo To Build Comprehensive B2B Data Platform

DiscoverOrg Acquires ZoomInfo To Build Comprehensive B2B Data Platform

DiscoverOrg, a marketing and sales intelligence provider, announced it had acquired ZoomInfo, a B2B contact database provider. Together,…

Industry News February 4
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