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attribution attribution models buying groups data measurement Openprise SiriusDecisions Tegrita
Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling

Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling

Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved…

Industry News July 22
ABM Accountbased marketing B2B b2b media data global expansion IDG MarTech Triblio
IDG Agrees To Acquire Triblio, Fusing Martech With B2B Media

IDG Agrees To Acquire Triblio, Fusing Martech With B2B Media

IDG has agreed to acquire Triblio, in a union that will pair one of the largest B2B media…

Industry News June 23
CDP data Demanding Views Openprise
5 Ways To Make Your CDP Data Chewable

5 Ways To Make Your CDP Data Chewable

Kids can't swallow pills, so children's vitamins are offered in chewable forms instead. While the ingredients matter, the…

Demanding Views June 12
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