Oracle Marketing Cloud Upgrade Boosts Targeting And Segmentation
More powerful targeting and segmentation capabilities, robust dashboards and a wizard for building email campaigns are some of…
Industry News March 7
Latest In: David M. Raab
Oracle Buys BlueKai Big Data Platform To Enhance Personalization
Oracle has acquired BlueKai, a cloud-based Big Data platform that enables companies to personalize online, offline and mobile…
Industry News February 24
The Salesforce.com-ExactTarget Mega-Deal: The End Of The Road For Stand-Alone Marketing Automation?
Will Salesforce.com's acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation…
Industry News June 6
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 235 Steps to Measure Lead-to-Cash Performance Offered In Upcoming Webinar
While the data-driven approach has proven to be an elusive goal for many BtoB organizations, new dashboard tools…
Industry News August 9
Future Proof Your Marketing Automation: 7 Considerations to Select a System That Won’t Turn Obsolete
By David M. Raab, Principal, Raab Associates It's almost a cliché that today's buyers can gather product information…
Industry News March 23
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
