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Latest In: Demand Gen Report

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Optify Adds Lead Intelligence To B2B Marketing Solutions

Optify, a provider of digital marketing software, today announced new lead intelligence capabilities for the company's suite of…

Industry News October 23
Act-On Software Andrew Gaffney Atri Chatterjee B2B B2B buyer B2B marketing BUYING CYCLE decision-makers Demand Gen Report demand generation Inside The Mind Of The B2B Buyer lead nurturing marketing automation
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Demand Gen Report Unveils Third Annual B2B Buying Survey Showing Preferences Built Prior To Sales Engagement

Demand Gen Report, a leading digital publication covering the sales and marketing automation space, has released the findings…

Industry News October 23
Analytics B2B Fusion Group B2B marketing Cognizant Data management David Lewis demand funnel KPIs Demand Gen International Demand Gen Report DemandCon GoodData Jon Russo Marseli Predictive Analytics ROI sales sales pipeline SAP TIBCO

Marketing Measurement: Lost In Translation

At a DemandCon event session earlier this month, Jon Russo, Founder and CEO of B2B Fusion Group, asked…

Industry News October 23
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