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Study: 82% Of B2B Marketers Lack Confidence In Their Demand Gen Campaigns

Study: 82% Of B2B Marketers Lack Confidence In Their Demand Gen Campaigns

B2B marketers are tasked, and expected, to produce higher-quality leads en masse. But new research conducted by Demand…

Industry News December 8
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2017: The Year ABM Needs To Get Smart

2017: The Year ABM Needs To Get Smart

I attended a great event, courtesy of IDG: Driving Demand Generation Success. The main theme was a hot…

Demanding Views December 1
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Merkle Acquires Axis41 To Bolster Cloud Platforms, Strengthen Adobe Partnership

Merkle Acquires Axis41 To Bolster Cloud Platforms, Strengthen Adobe Partnership

Merkle, a data-driven marketing agency, announced it has acquired Axis41, a web and app development agency, to reinforce…

Industry News November 4
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