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Attention Marketers: Your Content Marketing Strategy Is Shortsighted

Attention Marketers: Your Content Marketing Strategy Is Shortsighted

Calling all marketers: it's time to abandon an outdated mindset around content marketing and embrace change. For the…

Demanding Views April 2
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B2B Marketers Leveraging Digital Tools To Maximize ROI From Physical Events

B2B Marketers Leveraging Digital Tools To Maximize ROI From Physical Events

Events make up approximately 18% of program budgets, according to Forrester research, but the reality is they're being…

Industry News June 21
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B2B Marketers Apply New Tools & Tactics For Segmenting Campaigns To Target Audiences

B2B Marketers Apply New Tools & Tactics For Segmenting Campaigns To Target Audiences

With targeting and segmentation becoming bigger priorities to support ABM, lead nurturing and related initiatives, new tools and…

Industry News April 19
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