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Latest In: Forrester

acquisitions Doug Winter Forrester Mary Shea Sales Enablement SAVO Group Seismic
Seismic Acquires SAVO Group

Seismic Acquires SAVO Group

Seismic, a B2B marketing and sales enablement software, has acquired the SAVO Group, a sales enablement software. Terms…

Industry News May 8
Alexandra Rynne Forrester LinkedIn Marketing marketing strategies Mary Shea Millennial Millennial buyers Millennials oracle + bronto Pamela Muldoon Peter Gillett podcasts susan wall The Pedowitz Group video Zuant
Rise Of Millennial Buyers Pushes Marketers To Reevaluate Traditional Tactics

Rise Of Millennial Buyers Pushes Marketers To Reevaluate Traditional Tactics

Millennials have long been disparaged and dismissed as “lazy and self-centered.” But marketers can no longer afford to…

Industry News May 2
content marketing David Cardiel Forrester SiriusDecisions Trendkite Uberflip
Attention Marketers: Your Content Marketing Strategy Is Shortsighted

Attention Marketers: Your Content Marketing Strategy Is Shortsighted

Calling all marketers: it's time to abandon an outdated mindset around content marketing and embrace change. For the…

Demanding Views April 2
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