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Channel Marketer Report Channel Marketing Forrester partner marketing Terry Moffatt
Channel Marketing Chat: What's Fueling The Growing Focus On Partner Programs?

Channel Marketing Chat: What’s Fueling The Growing Focus On Partner Programs?

Ongoing shifts in buyer behavior and rapid developments in technology are not only having an impact on direct…

Blog October 17
Allison Snow B2B CenturyLink Customer Advocacy customer success Elixiter Forrester Kate Cindric Federhar Kelvin Gee Kevin Joyce marketing maturity measurement metrics Oracle Pedowitz Group Pipeline revenue velocity
Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth

Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth

The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows…

Industry News October 10
ARO Averetek Channel Marketer Report Channel Marketing Forrester Jay McBain Jennifer Smith Liz Cope Maria Chien Mike Moore partner relationship management PRM SiriusDecisions Software AG TCMA
B2B Orgs Tap Through-Channel Marketing As Next Demand Gen Priority

B2B Orgs Tap Through-Channel Marketing As Next Demand Gen Priority

When ARO, the fluid management division of Ingersoll Rand, implemented a new partner relationship management (PRM) solution to…

Industry News June 13
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