How Adobe is Modernizing B2B Content Operations
B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate…
News Brief April 29
Latest In: IBM
WPP & IBM Team Up For New Generative AI-Powered B2B Solution
WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched…
Industry News June 21
Demand Spring Unveils Leap Advisory Service
Demand Spring, a revenue marketing consultancy, launched Leap Advisory Group, an advisory service where marketing experts offer personalized,…
Industry News May 4
Ceros Secures $100M To Enhance Its Interactive Content Platform
Ceros, an experiential content platform, has raised $100 million in funding from mid-market private equity firm Sumeru Equity…
Financial News July 23
Adobe, IBM & Red Hat Partner To Enable Personalized Customer Experiences
Adobe, IBM and enterprise solution provider Red Hat have partnered to enable businesses to deliver personalized customer experiences…
Industry News July 22
IBM Aims To Bring Chatbot Technology To Display Advertising With Watson Ads Builder
IBM has launched Watson Ads Builder, a self-service platform designed to help marketers create conversational display ads that…
Industry News June 3
How Marketing Can Save The World With Humor, Authenticity & Inspiration
Seventy-one percent of B2B marketers rate their company's overall content marketing success as zero to minimal, according to…
Industry News February 27
IBM Releases Voice-, Text-Enabled Assistant For Marketing Campaigns
IBM announced the general availability of Watson Assistant for Marketing, an AI-powered assistant that aims to help marketers…
Industry News October 4
ZoomInfo Announces Former IBM Exec As New CEO
ZoomInfo, a B2B account and contact database platform, has appointed Derek Schoettle as its new CEO. He will replace…
Industry News July 25
Salesforce And IBM Expand Partnership To Bring AI Capabilities To Quip, Service Cloud
Salesforce and IBM announced that they have expanded their strategic partnership in an effort bring together IBM's Cloud…
Industry News January 19
Dun & Bradstreet CMO Shares Sales Acceleration, Data Insights
Data giant Dun & Bradstreet this week announced the launch of D&B Hoovers, a solution that enables sales…
Industry News March 8
Lenovo Surpasses Revenue Goals By 40% With LEAP Partner Program
Lenovo, a computer manufacturer and technology company, turned to B2B loyalty marketer Motivforce to drive loyalty and engagement…
Case Studies October 18
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
