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Latest In: IBM

Adobe budget decisions Cigna and Avaya have been added to the agenda at this month's B2B Content2Conversion Conference Content Targeting And Personalization: Improving Engagement At The Account Level creative IBM media channels successful digital campaigns tactics taking place April 22-23 in New York at The TimesCenter
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B2B Content2Conversion Conference Adds Speakers From IBM, Cigna, Avaya And Adobe

Speakers from Adobe, IBM, Cigna and Avaya have been added to the agenda at this month's B2B Content2Conversion…

Industry News April 9
big data CMOs CTO data convergence Data management educate encourage Engage explore IBM marketing automation
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Marketing And Data Convergence Moves Toward Manageability

 “Over the next ten years, IBM will sell more to the CMO than to the CTO.” That's a…

Industry News February 6
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IBM Seeing Internal Payoffs From Marketing Automation With Unica Integration

In a buyer-drive marketplace, even the biggest brands are increasingly turning to technology to understand the critical importance…

Industry News May 3
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