B2B Marketers’ Shift From MQLs To Revenue Requires A Top-Funnel Makeover
A growing number of CMOs are shifting their demand marketers' focus. Simply generating MQLs (marketing qualified leads) is…
Demanding Views March 2
Latest In: Integrate
Demandbase Partners With Integrate To Boost ABM Offering
Account-based marketing (ABM) company Demandbase has partnered with Integrate, an outbound demand generation company, to expand its ABM…
Industry News March 23
Integrate Joins Oracle App Cloud
Integrate, a provider of cloud-based, closed-loop marketing software, is partnering with the Oracle Marketing Cloud. The partnership positions…
Industry News August 17
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
